Digital Metamorphosis
Effects when we view & accept or ignore & reject the inevitable transformation The experiment of the frog that we put in a container of water heated slowly until it…
Neuromarketing, what is it? And what is it for? (2/2)
(Second part) 9 techniques to apply neuromarketing in your company 1. Use the psychology of colors Believe it: the psychology of colors is not nonsense. It may seem that your…
Neuromarketing, what is it? And what is it for?
(First part) 7 key elements of neuromarketing Neuromarketing is the union between science and marketing techniques. Based on studies related to brain processes and how they are triggered, neuromarketing seeks…
Digital Marketing
Those of us who have studied marketing in the last century and have put it into practice for years, the first question we ask ourselves is whether the famous four “P's” (Product, Place, Publicity and…
Innovate? What for?
Innovation has long ceased to be a commitment to growth and has become almost an obligation to survive. Generating new resources from the springboard that new technologies draw from is…
Are you ready for the next recession?
Now part of the life of a company, leaders no longer ask themselves whether they will face a recession but rather how to prepare. That it takes the form of…