Effects when we view & accept or ignore & reject the inevitable transformation
The experiment of the frog that we put in a container of water heated slowly until it boils without realizing it, and on the other hand, if we put it suddenly on very hot water it jumps scalded and is saved, it is well known.
The same is currently happening in most industries that are being transformed due to climate change or (thanks to) technology and, such as retail distribution, mobility, tourism, commercial banking or others. The fact is that many or almost all of them have been affected by the change in the economic model since the beginning of the recession in 2008 and the subsequent acceleration and highlighted by the 2020 pandemic.
The digitalization of the new era and economic model in which we are submerged and which we hope will lead us to a more sustainable one –environmental, social and economic– is inevitable. The sooner we embrace it, the sooner we will return to a state of positive development, or it will happen to us like the frog and we will die of suffocation and obsolescence for not having reacted in time.
Enrique Dans in his excellent article How Apple killed the Swiss watch industry offers us a clear example of how the digitalization of the prestigious Swiss watch industry is submerged like the frog (never better said) in this painful situation of obsolescence. Instead, global automotive is reacting properly with more or less success and projecting itself into the future. It is all a matter of perspective, analysis and courage to face the inevitable changes that are already evident.
And you, are you reacting positively and sufficiently or are you dying dreaming that the missing (forever, if you will allow me) “best” times of the past return? What do you do to open up your perspective and envision your strategy?