IA and executive coaching
Why the human factor is still irreplaceable In a world where artificial intelligence (AI) is transforming sectors such as industry, finance or logistics, it is tempting to think that it…
Digital Metamorphosis
Effects when we view & accept or ignore & reject the inevitable transformation The experiment of the frog that we put in a container of water heated slowly until it…
Neuromarketing, what is it? And what is it for? (2/2)
(Second part) 9 techniques to apply neuromarketing in your company 1. Use the psychology of colors Believe it: the psychology of colors is not nonsense. It may seem that your…
Neuromarketing, what is it? And what is it for?
(First part) 7 key elements of neuromarketing Neuromarketing is the union between science and marketing techniques. Based on studies related to brain processes and how they are triggered, neuromarketing seeks…
Digital Marketing
Those of us who have studied marketing in the last century and have put it into practice for years, the first question we ask ourselves is whether the famous four “P's” (Product, Place, Publicity and…
Do you have a great idea?
If you have a good idea, you've built a good team, you generate energy and excitement, and you're not afraid to take risks, so take the leap. The experience, motivation…
Are you creating value, or just tracking value?
My executive coaching program has a “Management” stage, which includes the “Leadership” dimension. People find it often difficult to make the difference between these two approaches with the idea that…
Innovate? What for?
Innovation has long ceased to be a commitment to growth and has become almost an obligation to survive. Generating new resources from the springboard that new technologies draw from is…
Business plan? What for?
New companies are born out of ideas that become projects. Then business plans that serve as a guide in their execution and to raise funds to be able to launch…
What are the advantages of business coaching?
Check my video where I explain what benefits you can get from it https://www.youtube.com/watch?v=-U-y025yZJM